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Send With Confidence.Comply With Certainty.

Every marketing message a real player receives, checked against the rules of the market it was sent into, with the evidence kept.

CRMComply validates messaging against explicit regulatory requirements prior to delivery, including UKGC LCCP obligations, ASA CAP Code rules, GDPR consent standards and Betting and Gaming Council conduct guidelines.

Marketing teams move quickly. Regulators do not. CRMComply provides a verifiable layer of compliance assurance for every outbound communication, ensuring documentation, consent evidence and rule references are preserved before a message is released.

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Compliance trace CRM-2026-0417

Message 14:32:01

Eligibility checkSR 5.1.6 / opt-out controls PASS

ConsentGDPR / Article 7 RECORDED

Rule validationASA / CAP 3.1 PASS

ApprovalCompliance reviewer SIGNED

Audit record 14:32:08 UTC

Key Benefits

Reduce compliance review time per campaign

Respond to regulator requests with full documentation

Maintain audit evidence in alignment with ICO guidance

Prevent accidental outreach to self-excluded, vulnerable, or complaint-listed customers Coming soon

Prevention

Stop non-compliant messaging before it reaches a consumer

Documentation

Preserve proof of compliance before regulators request it

Accountability

Demonstrate responsible practice before issues escalate

We hold the message, the creative as the player saw it, the offer and its terms, and we read all of it against the rules of that market.

How CRMComply works

01The message

The creative and offer as the player received them.

02The channel

The channel like Email, SMS, Push or Call.

03The rule

The market’s rule book, clause and source.

04The finding

The flagged issue, exposure and confidence.

05The correction

Re-run the corrected issue – Verify and Market with confidence.

Unsubscribe mechanism

A working way to stop, present and reachable in the message

Minimum age

The age stated, and whether it matches the market minimum

Terms of the offer

Whether an offer carries its material conditions or a link to them

CRMComply validates operational messaging against:

UKGC / LCCP SR 5.1.6Gambling Commission (UK)

UK Gambling Commission LCCP Social Responsibility Code 5.1.6 (Direct Marketing and Opt-Out Controls)

ASA / CAP SECTION 3Advertising Standards Authority · Committee of Advertising Practice

ASA CAP Code Section 3 (Misleading Marketing Communications)

GDPR / ART. 7 & 21General Data Protection Regulation

GDPR Article 7 and Article 21 (Consent and Right to Object)

BGC / CONDUCT CODEBetting and Gaming Council

Betting and Gaming Council Industry Code of Conduct (Responsible Play Messaging)

Recent regulator enquiry response time

A national operator using CRMComply completed a documentation request covering six months of messaging in 37 minutes, including consent records, exclusion checks and rule citations.

37 min

Response time

6 months

Period covered

When regulation is explicit, compliance must be documented - not assumed.

Built for

Compliance Directors Legal Counsels Data Protection Officers CRM Managers in regulated environments

For councils and associations seeking consistency, documentation and proof of diligence.

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See how CRMComply checks marketing messages against the rules of each market, what a finding looks like, and how the evidence is kept. Tell us a little about your team and we will be in touch to arrange a time.